Greatest Hoax is the story of the Internet?

Written By admin On March 23th, 2010

For a while ', Internet and World Wide Web shows great promise. Sweet Nothings they whisper in our ears, promising to vote for the marginalized, the new democracy, the big guns.

But it should be, because the Internet has a new champion. No, not Google. No, not Microsoft. And ole uncle, is not even good 'Sam. Are only custodians. The new head of the Internet is more than I ever will be, and much, much older.

Complymaster

The new head of the Internet is the master himself, who keeps the line from all the traditional media business.

New owner of the Internet is money and power. The ability to earn money or the ability to increase power (although it is certainly nice bonuses). No, the new head of the Internet have a strong collective. They shape and reflect both the 'mainstream opinion', values and behaviors.

I think we should be expected, sinceBirthplace military Internet. But when we were young and optimistic, and the boy were we to believe?

A little 'melodramatic? Maybe. But still pretty close. Let me explain …

The first lift shares

Internet started as a network of computers for military purposes. In short, he started the World Wide Web, just because they can, the Internet is being housed, and the technology is not there to deliver. Both werehailed as the new face of democracy – now without a voice, a voice.

Of course, even in those turbulent days, we all recognized some fundamental practical and technological constraints that a spanner in the works for the "New World Order Less" theory really rolled. For starters, the vast majority of the world population does not even have access to a computer, let alone even one with access to the Internet. In fact, it was still true, even after the new chief has reins (andprobably still is).

But our belief in the potential of the Internet era. I also wrote a paper in the mid-90s talk about empowerment promise of the Internet, and I quote:

"For this decentralized anonymous communication, the Internet offers great opportunities for the world of the oppressed – improved (anonymous if you wish) communication skills, and better access to more sources of local news and international, as well as a couple. At the same time constitutes the InternetA serious threat to the world's media and political forces, not only because of the re-distribution of information (and power) for the population, but also because of the seemingly useless (impossible?) To control the information that flows into and from any country. "

Alas, I have seen on the Internet, the real possibility of censorship and control is not … Content.

One practice that content is king

We often hear that "content is king. The logic ofThe argument is as follows. For some time the lion's share (about 80%) of Internet traffic for midsize web site comes from the major search engines. What is more, when people use search engines, they rarely look beyond the second page of results. Furthermore, studies show that is not the number 1 in Google, it's twice the traffic as the number 2 This means that you must rank in the first two pages of major search engines – ideally at number 1 – before your voicebegan to be heard. The only way to reach the top of search engines is that there are thousands of links to your site from other websites. There is a legitimate "ways to achieve this goal:

1) The place of useful information about your site and are constantly working so that others link to your site, because it is so great – keep your eyes on paper '. Some popular methods include news, blogs, Folksonomy, magazines, newsletters, and personalized Web portals like Google Personalizedvisitors the opportunity to choose (from a predetermined selection), what they watch, news, e-mail, weather, for example, actions, etc.

2) Article PR – Write helpful articles and let publishers of newsletters and Ezines use them for free – provided that they link to your site. (These articles are often written by SEO copywriter, and article should be sent to the banks headquarters, where they are collected by online publishers for free.)

In other words, reach the topsearch engines, you must publish the virtual piles and piles of high quality, informed content (copy for example). And it must do so indefinitely.

Based on this evidence, and said that "content is king" is something of a truism is. But if you look closely, the word is wrong. There's nothing wrong with the logic, it was concluded that the problem is. In fact, the king of content that is not the sword. In fact, as he swings the content is king (andI say "he" deliberately and appeal is generally male or some patriarchal organization).

And that changes the content? Only those with the social skills of an order of education and money to enjoy the impressive work of research, writing and publication of such content (or those within the budget and the foresight to be involved with a kopieskrywer SEO).

Reference the content is difficult

Even before the search (SEO) copywriter like me, this is a taskmore and more time simply because more and more content is added to the Internet (in particular because of the content of emphasis ranking of search engines!). For example: in 1997 there were approximately 200 million pages on the World Wide Web (K. Bharat and A. Broder, A technique for measuring the relative size and overlap of public Web search engines "[WWW1998]). In 1998, this figure rose to 800 million pages (S. Lawrence and CL Giles, "Accessibility ofInformation on the web '[Nature 400:107-109, 1999]). Only 7 years later, the estimate is now 11.5 billion pages (A. Gulli and A. Signorini, The indexable Web is more than 11.5 billion pages "[2005]).

In other words, your opinion is heard in the virtual Internet today, where you can really truly content Hughes. And it takes a large investment of time and money.

Information overload – the most effective form of censorship

Now do not misunderstand me;I'm not saying that the Internet denies us access to information. Is certainly not do so. But, ironically, the Internet is very open to its power of censure greatest weapon. With 11.5 billion pages online, and almost 10 million more added each day, we began to wonder how much of this information can not be trusted. We are looking for useful content, and we continue to go back to it, but only if we trust the source. And usually, we only trust websitesOf which:

Or high ranking in major search engines;

Or have a high Google PageRank (PR) – PR is how Google scores importance. This will give all sites a mark out of 10 Any site with a PR of 4 or higher is generally regarded as fairly reliable. More and more web-savvy PR people use to evaluate the credibility of the site and authority. (You can see the PR of every site you visit by downloading the Google Toolbar (http://toolbar.google.com).) And / or

Or refers to us by a friend, colleague,or industry thought leader (which usually happens only if at least one of the first two conditions are met).

The result … We use only the people who live the misinformation and disinformation us for many years before the advent of the Internet rely on.

And where the average Jo on the street? Although his training, time and money with a website to publish an increasing state of e-information overload which could lead to a marginalization of his site anyway.At best, it will be a minority of ignorant can be viewed, at worst, a conspiracy theorist Muck-raking!

Closing – dare we hope?

Several generations have asked what they could achieve if they could only get on TV. TV is what it is, there would come to bear, unless you are lucky to appear on Jerry Springer Show, the police, or Judge Judy, if you have what it takes to star in American Idol, Big Brother, Amazing race or survivors. Then came the Internet. Itclaims to offer everything that television can not. Unfortunately, as is now that the Internet is no longer true to his promise, as the issuer. Most high-ranking, full Web sites published by the powerful, rich societies. There are some inconsistencies, but it is more than that. How ordinary people in reality TV, "the small-time stars of the Internet are exceptions to the rule.

But it gave me hope. All the previous comments, although, I am inclined to seeCup half full. After all, now and then, when the teacher came back, someone can prove that the animal is a sight to make it a trick or two to run (as Folksonomy). I like to think that my first day of optimism, something more than idealism was supported by naivety. I still believe that Internet technology holds great promise. I just hope that "the powers that be" do not start making big head, and all of us poor people will not be pushed to the marginswhere we will discuss the content with a life of singing "Jerry! Jerry! Jerry!"

Folksonomy perhaps the answer – or prelude to the answer – or part of the game. Or maybe the Internet will prove to be the largest hoax in history, after all. I do not know. What I know is that I'm anxious to see it unfold. For better or worse, it will certainly be interesting …

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Greatest Hoax is the story of the Internet?

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